Aptamil ESSENSIS Manifesto Launch
每一滴，擁抱生命奇蹟

Before Danone launch new products line for its Aptamil Essensis - which is the high-end top tier baby formula over the existing market with 3 different products, including Essensis HMO, Essensis PHP and Essensis organic A2 milk for China, Hong Kong and Australia markets, they invite us to create the whole launch plan from manifesto stage, brand promises and brand image, to execute in 3 sets of TV commercials, human and product key visuals, and develop a KOL experience plan and pop-up event for press and new users. As the result, our ideas executed and applied to different markets successfully with completely integrated launch campaign.

TVC MAIN SCENES SHOWREEL

PRODUCT & HUMAN KEY VISUALS

KOL EXPERIENCE & EVENT

To bring the high-end product and brand to mothers real life, we partner with a breast milk jewelry designer and using their own breast milk to create the one and only unique golden milk-shaped body accessories to celebrate our launch. Also to reach out all the potential premium users, we partnered with fashion magazine Cosmopolitan to spread this special moment with some call to action for joining AptaClub which is new CRM system we successfully proposed and executed as part of our launch campaign.

Credits
Agency: Madwell Hong Kong
Creative Director: May Chan & Fanny Lau
Associate Creative Director: Tsz Yan Yeung
Senior Art Director: DickWai Lai
Junior Art Director: Kwun Tat Lam & Monsha Wong

Video Production House: