Calvin Klein Project Denim

When people think of Calvin Klein, it is all about underwear, but barely think about CK Jeans and denim fashion. We wanted to change this perception, and to remind people that CK jeans are timeless and iconic item in fashion world. We created a digital lookbook with celebrities and influencer to showcase the different styles and versatility of CK denim.

Website UI

Credits:
Agency: Ogilvy Hong Kong

Leslie Wong - Head of Content Studio
Dickwai Lai - Senior Content Designer
Hannah Kavanagh - Senior Content Designer

Strategy team:
Stuart Chan - Strategy Director
Karsten Ngai - Account Director
Veronica Wong - Associate Strategist