CANON - Father's Day 2016

From the beginning of the brief, emotional story is the only requirement from the client. During the brainstorm session and discussion, we found that no matter son or daughter, we always keep an invisible distance between our father and rarely can find one photo which is only father and I. Base on this insight, creating a video to remind people Father’s Day is a good opportunity (or excuse) to take a nice photo with your father.

Agency: Hungry Digital Ltd
Art Director: Dickwai Lai, David Lo
Copywriter: Rudi Leung, DickWai Lai
Video Director: Jovi Lee of Wake Up Creative