Dove Chocolate TVC

In this project, we need to create another TVC for the collection - "Dove chocolate is like a medicine to release stress". 


 

 

Strategy

Get... young ladies aged 18-30
To... eat Dove Chocolate
By... telling them eating Dove Chocolate can relax when they are irritated

 


 

Message

“呢一刻,你需要3格 ,Dove朱古力必要時多服幾格”
“Take 3 pieces of Dove Chocolate to release stress, eat more if you need”


 

Animated StoryBoard