Giordano － Team Family winter jacket
Giordano’s Winter Jacket is a family wear series, from adult to kid, from male to woman with range of different color options. “Team Family” is the idea of the campaign, we believe that every family member has their own role and contribution to make a “warm” family. 4 normal families being featured in the advertisement, because the DNA of Giordano is as the same as the mass - simple, casual and beautiful.
key visuals for INstore & OOH ad
Credit
Agency: Hungry Digital Ltd
Art Director: David Lo, Dickwai Lai
Copywriter: Rudi Leung
Video Director: Buffacow of SAMAGANA
Photographer: Buffacow of SAMAGANA