ZEPP WATCH LAUNCH

Ogilvy's Content Studio launched Zepp - Huami's new brand on social. Zepp's focus is on developing new technology to help users better manage their health with precise AI data analysis. Zepp provides hardware and software services offering a comprehensive digital health management solution and wanted Ogilvys help to elevate their image online. For 6 months Ogilvy delivered quality tailored content focussing on the Zepp E and Zepp Z. Content covered - style, functionality, versatility and price across 14 markets. The team also helped promote and launch the new Zepp Z with an AR filter that allowed users to 'try before you buy'. We also designed bespoke watch faces in collaboration Zepp KOL and instagram influencer Rowan Row.

SOCIAL MEDIA RETAINER CONTENT

Credits:
Agency: Ogilvy Hong Kong

Content Team:
Lucy McNally - Head of Content Studio
Dickwai Lai - Senior Content Designer
Crystal Kan - Animator and Content Designer
Ruby Chung - Junior Content Designer
Matthew Chan - Junior Content Designer

Strategy team:
Bizhan Govindji - Strategy Director
Holly Falken - Senior Strategist
Yun Gu - Senior Analyst
Kanika Bali - Strategist
Sabrina Lau - Strategist