canon 80d - powered by passion

Powered by Passion is an idea of Canon 80D launch campaign. Base on the young target segment, featuring different local young people, including café owner, music busker, athletes, dancer, artists etc. to show their passionate attitude to life and how to use Canon 80D to help chasing their dream.

Facebook post

Agency: Hungry Digital Ltd
Art Director: Dickwai Lai
Copywriter: Rudi Leung, Dino Man, DickWai Lai
Social Strategist: Dino Man
Video Director: Doublebond Bond
Photographer: Issa Ng of ingworkstudio