Calvin Klein YEAR OF THE RABBIT

Calvin Klein celebrates Lunar New Year with a fashion-themed web3 game dubbed “Unleash Your Inner Explorer.” The brand partnered with the metaverse platform for cross-game avatars, Ready Player Me, to develop the experience. Calvin Klein gives its Asian-based customers a chance to win a variety of prizes by playing three Ready Per Me-powered games. For instance, one of the games includes catching the Chinese New Year rabbits.

READY PLAYERME x Calvin Klein

Users need to dress their RPM avatars with fresh pieces from the rabbit capsule collection.Fashion lovers can claim new Calvin Klein outfits for their avatars and share their outfits’ pictures with the community. 

AR Avatars FILTER

GAME PLAY RECORDING

Credits:
Agency: Ogilvy Hong Kong

Leslie Wong - Head of Content Studio
Dickwai Lai - Senior Content Designer
Hannah Kavanagh - Senior Content Designer
Timothy Chau - Creative Technologist

Strategy team:
Stuart Chan - Strategy Director
Karsten Ngai - Account Director
Veronica Wong - Associate Strategist