CANON － 5D MARKIV FEATURES VIDEO

This is a product features focus online campaign for Canon 5D MarkIV launch. From 5D MarkIII to MarkIV, it’s like a third racer pass the baton to the final one in relay race. Passing the baton became the campaign visual idea with global tagline - Challenge What’s Possible. 

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Credit
Agency: Hungry Digital Ltd
Art Director: Dickwai Lai
Copywriter: Rudi Leung
Social Strategist: Dino Man
Video Director: Doublebond Bond