CHANEL － NO.5 l'eau launch CAMPAIGN
CHANEL N°5 perfume as known as eternally enigmatic, certain idea of femininity, a masterpiece.
In 2016, N°5 L’EAU break through the traditional image to "Simple and Sophisticated", "Fresh and Audacious", "Mysterious and Iconic" with lightheartedness and transparency bottle design. And never has N°5 been smell so natural. Never has it been so fresh. #YouKnowMeAndYouDont is the global tagline of CHANEL N°5 L’EAU launch.
Inner personality can be different with people impression of you. Everyone can be #YouKnowMeAndYouDont, everyone can be N°5 L’EAU.
Playing an inner-personality test and take a personalized double exposure portrait became an execution idea to let people showing their own #YouKnowMeAndYouDont
"I'm No5" Photo Activation is a pop-up photo session at various CHANEL Flagship Stores in Hong Kong.
We invited the guest to take a personality test and take a portrait. Then we generated a double exposure portrait that represents the guest's inner personality.
We gave away the sample pack attached with the picture. Each portrait shows an inner personality, and thus depicts the uniqueness of the new generation's CHANEL No5.
Credit
Agency: Hungry Digital Ltd
Art Director: Dickwai Lai
Copywriter: Rudi Leung & Dino Man
Social Strategist: Dino Man
Event Video Director: Dickwai Lai, Felix Lam
KOL Photoshoot Session Photographer: Ricky Lo of Ricky Lo Photography
Public Photoshoot Session Photographer: Chris Luk of Chrislukphoto