PHILIPS MEN － FATHER'S DAY 2016

S9000 series is the best quality shaver series from Philips. “The best deserves the best.” became an idea of the campaign, featuring 4 famous father celebrities to share their philosophy of being the best father, and ask audience to join the activation to nominate their best father to win the Philips best shaver.

PRINT AD

facebook activation

Over 200+ fathers being nominated from our campaign website, the client picked final 5 best fathers base on submitted stories.
These 5 fathers were awarded a professional photo shooting session with their family and Philips S9000 shaver, because #TheBestDeservesTheBest

Credit
Agency: Hungry Digital Ltd
Art Director: Dickwai Lai
Copywriter: Rudi Leung & Dino
Social Strategist: Dino Man
Video Director: Doublebond Bond
Photographer: Issa Ng of ingworkstudio