SHISEIDO － FIND YOUR STRENGTH 2017
Shiseido Ultimune is the brand iconic product which can strengthen the skin immunity, improve skin quality from inside to outside. As the same as the brand vision, Shiseido always empower woman from inside to outside. #FindYourStrength is the global campaign idea to encourage everyone start the beauty within. In this campaign, featuring 3 successful women from different professions to show how they find their own strength, and to make it bright.
CAMPAIGN WEBSITE & PORTRAITS
SHISEIDO SKINSENSOR EXPERIENCE
Shiseido SKINsensor is an in-store service for customer to test their skin quality and condition. Base on the result, Shiseido beauty assistant will give the professional advices and product recommendation as personalized skin solution.
SHISEIDO － FIND YOUR STRENGTH 2018
#FindYourStrength Content Hub
To better facilitate the engagement and also make the re-targeting efforts more efficient,
we built a content hub campaign site to host all the content of the campaign.
Besides, we also provided all the sufficient information about the benefits behind taking the skin immunity test. For example, the results of the skin immunity test made by our spokespersons were clearly illustrated in details, supported by a proprietary data visualisation tool.
UGC (user-generated content) is crucial to amplify word of mouth. Therefore we aggregated all the public Instagram sharing hashtag with #FindYourStrength at this single destination.
Credit
Agency: Hungry Digital Ltd
Art Director: Dickwai Lai, David Lo, Max Ip
Thematic Video Director: Nelson Ng of Stray Dogs Ltd
Celebrities Photographer: Alan Cheung of Alan Cheung Photography
Shop Experience Video Director: Jovi Lee of Wake Up Creative
Shop Experience Photographer: Kelly Cheuk of Blahblahblah.hk